Unlike most people, I took no interest whatsoever in the last Olympics because 1I see the whole thing as a circus: it is a circus where athletes perform tricks and it is a circus for big business. I am sure my views are not typical of how the majority of sports fans feel about the Olympic Games. In my opinion, the commercialization of sport through sponsorship and 2 is causing the Games serious damage.
During the event, television is full of 3 for expensive trainers, clothes and sports equipment aimed particularly at teenagers, whose parents can ill afford to buy them such things. What I also find 4 is the way teams are now called after the company that sponsors them.
Finally, there is the ridiculous way in which gold medalists become well-known 5 overnight and make a lot of money appearing in adverts for trainers or breakfast cereal.